By: Fatima Syed
If there is anything that I have learned in my years working in media, it’s that every success story (and consequently, every fairytale ending) must be written down first.
As the founder of FATMO Media Group, much of my time is already spent mentoring, leading and taking initiative. From spearheading some of Toronto’s most recent, rising events which combine fashion with other mediums, to organizing communications, marketing and editorial projects for our fabulous clients, there’s never a dull moment in business. However, there was always something missing- perhaps an opportunity to return to my journalistic roots and launch a new media property. Enter FATMO’s latest media venture- inFATuated Blog. Meant to accompany the already popular series of video interviews from our official Instagram channel (@fatmo_media), our company blog stays true to our motto of “Let’s get inFATuated” and aims to captivate our diverse audience of urban, young professional Millennial women and men.
With a focus on reporting on emerging fashion designers, the latest in beauty and grooming launches and the worlds of art, culture, lifestyle and entertainment, it is my sincere wish that inFATuated Blog will leave you infatuated- and informed.