FASHION

SURF’S UP! ECO CHIC SWIMWEAR TRENDS FOR SUMMER 2019

Photo: vitaminaswim on Instagram

By: Sami Chazonoff

Although the calendar is currently flipped to June and graduation and wedding season is in full swing, the fluctuating temps and brisk mornings in Toronto sometimes make it feel like Summer 2019 is still many moons away. While fashionistas based in the 6ix are currently deciding whether to leave their spring jackets at home or not, it’s also inevitable that bikini season is on the way. As we wish the rain away and hope for more sunshine, we can’t help but dream of beaches, tans and blue skies. With June 21 marking the first official day of summer, inFATuated has brought you our official swimwear guide, featuring a variety of local, environmentally friendly and proudly Canadian brands, along with swimwear brands that are now expanding to Canada.

Speaking of eco-friendly, The Saltwater Collective is a swimwear brand that uses fabrics made from abandoned fishing nets and plastic scraps. They use these pieces to create a line of “elevated basics”, designed specifically for women who want to shop more consciously but not have to sacrifice style. You can find their collections on their website or in stores across Canada (and one store in Bali), including the Drake General Store located on Queen Street West. The creative designs and unique colours of their bikini tops and high-waisted cheeky bottoms are stylish, figure-flattering and environmentally friendly. The Saltwater Collective proves that eco-chic can also radiate sex appeal, and doesn’t have to mean that style is out of the question.

Reformation is a well-known fashion brand from the United States – having beautiful and innovative retail locations in California, Miami and New York. However, there is good news for all of us sustainable fashion lovers in Canada, because they are opening a store in Toronto this summer! Reformation focuses on sustainable manufacturing practices but still creates timeless pieces that are also on trend. They have a swimwear line that is made using a regenerated nylon fiber, created from waste such as fishing nets found in the ocean and other waste from landfills. For those who can’t wait until they open up in Toronto later this summer, you can always order online or check out one of their retail locations if you are visiting the U.S.

Minnow is an independent swimwear label based in Toronto, focused on quality, innovation and highlighting the diversity of women’s bodies. Their swimsuits can be found in many stores across Canada, the U.S. and online. They have a unique range of styles and colours and are sized from extra-small to extra-large. Their commitment to celebrating the diversity of bodies is empowering and if that isn’t enough to sell you, then their eye-catching designs and vibrant suits sure will! Whether you prefer a bikini top with more coverage for an ample bust, or high-waisted bottoms to hide a curvy tummy, the styling options mean that women of all body types can feel and look comfortable at the beach.

Another Toronto swimsuit brand focused on body confidence, self-love, diversity and women empowerment is 437 swimwear, which was launched in 2017 by two young women named Adrian Bettio and Hyla Nayeri. Their motivation was to create flattering swimwear that allowed women to feel confident and beautiful, and eliminated that “need-to-diet” feeling as bikini season approached. While their office is located in downtown Toronto, their swimsuits are sold primarily online. They may be recognized for their curve-hugging cheeky bottoms which accentuate curves, which you have most probably seen on Instagram. They also have a Toronto Loft where you can book a personalized appointment to try on and purchase swimwear. With a solid social media presence merged with a focus on customer service, we are also liking their approach to welcoming their diverse, young clientele.

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