EVENTS FASHION

MAISON BIRKS ILLUMINATES YORKVILLE WITH ITS STORE MAKEOVER- WALK THROUGH WITH #INFATUATEDBLOG

By: Fatima Syed

On May 29, Canada’s leading diamond and fine jewellery retailer Maison Birks unveiled its newly renovated store location in Toronto’s upscale Yorkville location. Warmly hosted and welcomed by the team at OverCat PR, inFATuated Blog had the opportunity to see the recently remodelled retail space, and also have a glimpse of the beautiful baubles on display.

The exclusive, media and VIP-only morning event itself featured a coffee bar, delicious appetizers and a custom engraving station. Guests were able to have their initials carved on a sterling silver chain and pendant, for a timeless accessory which can complement every outfit from casual denim to an evening gown.

As Birks is perhaps best recognized for its stunning engagement rings, these were also on display at the refreshed and revitalized store. The signature Birks sky blue gift boxes also made an appearance, and were strategically arranged in the glass cases. Meanwhile, intricate pieces such as the Birks Snowflake statement necklace in diamonds also set the stage.

We will certainly be returning for another glimpse of Canadian luxury. From the well-lit space to the gorgeous displays and top-tier service, this Yorkville store makeover left us in the mood to invest in a new pair of diamond studs- and maybe a neckpiece to match!

All Photos: Fatima Syed

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